When is the Best Time to Start Your Fundraiser?

Pulling off a successful fundraiser involves so many decisions. You have to consider who your audience is, what kind of fundraiser to host, what the margins will be, how long you have to fundraise, and so many other things! One of the most important factors to consider, though, is the time of year you decide to hold your fundraiser.

Picking the Right Season

There are pros and cons to running a fundraiser in any “season” of the year. Weather, competing events, and donor attitudes are all key elements. Check out this list and this fun infographic for a brief comparison of spring, summer, fall, and winter fundraising times.

December boasts the highest giving month of the year, but weather can be troublesome in some areas. Spring and summer are usually delightful opportunities for outdoor fundraisers, but competition can be stiff and vacations take away many donors.

Another topic to consider when choosing the time of year will be whether your organizers have ample time to lead and market your fundraiser appropriately. For example, the holiday season between November-December may mean your main participants are very overwhelmed. After all, if you fail to plan, you plan to fail.

When to Begin Planning

Planning is perhaps the only thing more important than when you host your fundraiser. Beginning to plan well enough in advance is the ticket to success. With summer vacation wrapping up soon and school starting just around the corner, the time to start planning your fundraiser is NOW - even if you won’t be hosting it until the winter or spring. You’ll be able to work on planning details here and there around your busy schedule over several months, rather than trying to throw it together crash-course style in a couple weeks. We all know, regardless of the season, life will always feel busy! Having a great plan in place is sure to help you reach your fundraising goals.

When it comes down to the best seasons to promote a fundraiser, our picks are simple:

• Product Fundraising - Start in September or October. These fundraisers correlate best right after the "Back to School" season.
• Holiday Shop - Between Thanksgiving and the Holiday break. These fundraisers can be done earlier in the school year, but this is the time that people have the holiday season on their mind. 
• Thons - Spring is overwhelmingly the best time. Summer thons work well, too, but your kids will be out of school and will have a disadvantage in communication. Spring is also the time when people are most excited about being outdoors and most enthusiastic about joining a thon.

Planning can seem rather daunting and overwhelming, especially if you have a small group doing the work of organizing or if you’re doing it alone! Why not let Gifts ’N Things do what we do best? We’re professional fundraisers and we can help ensure planning is fun and stress-free for you! Click here to get your FREE informational kit so you can start your fundraiser off on the right foot, no matter the time of year.

Creative Lunchbox Ideas That Will Make Your Kids WANT to Eat Healthy

Today there is a lot of debate about the healthiness (or lack thereof) in the offerings of school lunches. Packing healthy lunches for your children can be easy, you just need to make a couple of creative tweaks...

Muffins

Muffins are easy to make and tasty, as well as healthy. A versatile recipe is the Magic muffin recipe. It’s healthy and the batter can be stored in the refrigerator for up to five days. It can even be cooked in the microwave! This is a basic recipe that you can switch up each time you make them by adding your favorite ingredients, such as blueberries, raspberries, ginger, chocolate chips or peanut butter. The possibilities are endless!

Homemade Lunchables

Lunchables have been a long time favorite of children, but have you ever thought of making your own at home? A homemade pizza Lunchable is much healthier than the alternative store bought ones. Kids love pizza sauce and love constructing their own food!

Pinwheel Mini Sandwiches

Pinwheels have been a favorite party appetizer for generations. Why not pack a healthy version in your child’s lunch? These easy to handle, bite-sized, sandwich/wrap hybrids are incredibly fun and with careful choosing can be healthy too!

Hummus

Hummus packs a great protein punch option for lunch, and kids can’t even tell that it is healthy! One surprising way to make hummus is as a dessert. The author of a dessert hummus recipe says, “This takes literally 4 minutes to prepare and makes about a cup and a half of hummus. Refrigerate leftovers; it’s good cold too, because it tastes like chocolate chip cookie dough.”  Of course, the ingredients include chickpeas but also peanut butter, maple syrup, vanilla extract and chocolate chips.

Some parents find they can get their children on board with healthy eating by including them in the process. Have a conversation with your kids about which healthy foods they already enjoy and build off their other favorites. Together you can go shopping and work on food preparation. A child is more likely to eat new foods when they feel like they have made it themselves. When in doubt, get creative!

Having a Succesful Year of Fundraising in 2015

The first month of 2015 is nearly over, and for most organizations, the new year marks a time of rebirth and renewal. Businesses, schools, and nonprofits alike utilize January as a pivotal starting point for new ideas, goals, and trends to increase their fundraising efforts over the next calendar year. So what are the best ways to approach 2015, fundraising-wise?

According to The Non-Profit Times, visual storytelling will be crucial to being successful while fundraising this year. “Organizations will have to find creative and innovative ways to engage supporters in a world full of distractions, and visual components are key,” says Rich Dietz, senior product manager for digital fundraising at Abila Software in Austin, Texas. Previous research indicates that people process visuals at least 60,000 times faster than text, meaning if your organization is looking for engagement, creating something eye-catching is necessary.

Another opportunity to be on top of your fundraising game this year is to be aware of donor’s wants and needs. Most donors are interested in knowing directly where their contributions end up, and as GuideStar points out, there’s a simple formula for how to talk about your strategy in a successful, communicative way.

The “MPI formula,” created by Gail Perry, focuses on three fundamental parts of any fundraising conversation. These basic questions are:

• M: How much money your organization wants to raise.

• P: What project will fund.

• I: What impact your fundraiser will make.

Perry says the initiative works because it requires your organization to define a concrete goal, connect to donors specifically, and inspires communication about your project and what it will accomplish. Successful communication between volunteers, donors, and leaders is key in establishing trust between your organization and the people who help it, which usually results in more investment in the long run.

Another key in having a good fundraising year is understanding your audience. While audiences differ depending on the organization, it has been documented by the Huffington Post that sixty-four percent of donations are made by women, and seventy-seven percent of people in the United States believe everyone can make a difference by supporting causes they care about. Do some research on your audience to cater to your target demographics, and see the difference in your donations.

Last but not least is looking at the role technology plays in your fundraising efforts. The Pew Research Center states that more than ninety percent of all Americans own a cell phone, making it the most popularly used form of technology to date. But is your organization utilizing it the way it should be?

Larger organizations, like nonprofits and schools with larger budgets, will benefit from using responsive design on their website -- allowing users to seamlessly browse from either smartphones, tablets, or computers. Smaller organizations can also use technology. Social media, like Facebook or Twitter, is a great way to draw attention to your fundraiser without spending more money than you can afford.

Of course, there are numerous ways to have a successful fundraiser, and these are just a few trends worth noting as you create your goals for the upcoming year. It is worth pointing out, however, that organizations willing to embrace new ways of thinking and take risks often benefit the most from new trends and research.

We wish your organization the best of luck in the new year, and hope to help you with any and all fundraising you plan to do in 2015!