Monday, August 14, 2017

When is the Best Time to Start Your Fundraiser?

Pulling off a successful fundraiser involves so many decisions. You have to consider who your audience is, what kind of fundraiser to host, what the margins will be, how long you have to fundraise, and so many other things! One of the most important factors to consider, though, is the time of year you decide to hold your fundraiser.

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Picking the Right Season

There are pros and cons to running a fundraiser in any “season” of the year. Weather, competing events, and donor attitudes are all key elements. Check out this list and this fun infographic for a brief comparison of spring, summer, fall, and winter fundraising times.

December boasts the highest giving month of the year, but weather can be troublesome in some areas. Spring and summer are usually delightful opportunities for outdoor fundraisers, but competition can be stiff and vacations take away many donors.

Another topic to consider when choosing the time of year will be whether your organizers have ample time to lead and market your fundraiser appropriately. For example, the holiday season between November-December may mean your main participants are very overwhelmed. After all, if you fail to plan, you plan to fail.

When to Begin Planning

Planning is perhaps the only thing more important than when you host your fundraiser. Beginning to plan well enough in advance is the ticket to success. With summer vacation wrapping up soon and school starting just around the corner, the time to start planning your fundraiser is NOW - even if you won’t be hosting it until the winter or spring. You’ll be able to work on planning details here and there around your busy schedule over several months, rather than trying to throw it together crash-course style in a couple weeks. We all know, regardless of the season, life will always feel busy! Having a great plan in place is sure to help you reach your fundraising goals.

When it comes down to the best seasons to promote a fundraiser, our picks are simple:

  • Product Fundraising - Start in September or October. These fundraisers correlate best right after the "Back to School" season.
  • Holiday Shop - Between Thanksgiving and the Holiday break. These fundraisers can be done earlier in the school year, but this is the time that people have the holiday season on their mind. 
  • Thons - Spring is overwhelmingly the best time. Summer thons work well, too, but your kids will be out of school and will have a disadvantage in communication. Spring is also the time when people are most excited about being outdoors and most enthusiastic about joining a thon.

Planning can seem rather daunting and overwhelming, especially if you have a small group doing the work of organizing or if you’re doing it alone! Why not let Gifts ’N Things do what we do best? We’re professional fundraisers and we can help ensure planning is fun and stress-free for you! Click here to get your FREE informational kit so you can start your fundraiser off on the right foot, no matter the time of year.